Kruze Consulting Blog: Expert Startup Accounting Advice

KRUZE CONSULTING

Accounting, Finance, HR and Tax for Startups


Hi! I'm Vanessa Kruze, CPA and I founded Kruze Consulting in 2012. Our firm handles all things Accounting, Finance, HR and Tax for over 165 startups. We love what we do! Working with so many startups helps us learn faster and spot trends in the startup ecosystem earlier. This blog shares our insights with the entire startup community. Let’s be successful together!


Uber vs. Lyft Market Share

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 Posted on Tue, 15 May 2018 by lucilaromero

A Look At The Ridesharing Choices Made By Today’s Preeminent Startups.

3 Accounting tips for companies about to raise venture capital

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 Posted on Tue, 15 May 2018 by lucilaromero

Kruze Consulting clients have raised over $200 million of venture capital in the past 12 months. We regularly help outstanding startups prepare their books, accounting systems and projections for the next fund raise. Here are 3 tips that will help reduce the risk of an accounting error slowing down your next fund raise.

4 Reasons to Raise Venture Debt

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 Posted on Tue, 08 May 2018 by lucilaromero

Today we're talking about four reasons to do ventured debt if you're a startup. Now, the most important one is to extend your runway and make sure you hit all the key milestones the company needs to raise its next round of capital.

5 Things to do after You Raise Venture Capital

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 Posted on Tue, 08 May 2018 by lucilaromero

Today we're talking about five things to do after you raise venture capital. The first one's kind of obvious. You need a place to put that money, so you need to get a startup bank. We highly recommend you work with a bank that focuses on startups.

Dangers of Venture Debt

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 Posted on Tue, 08 May 2018 by lucilaromero

Today we're talking about the dangers of venture debt. Now that sounds really scary. Venture debt's actually a great tool for prolonging your runway and making sure your startup can hit the right milestones.

Venture Lenders Asking for Right to Invest Equity

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 Posted on Thu, 15 Mar 2018 by lucilaromero

A lot of times venture lenders, they're smart. They know when they find a good deal when they've done a loan with a good startup, they want to get a little piece of the equity too.

Architecting Your Startup Forecast

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 Posted on Thu, 15 Mar 2018 by lucilaromero

You're going to build a three-year plan, and you're going to start with a top-down approach.

Forecasting Best Practices for your Startup

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 Posted on Thu, 15 Mar 2018 by lucilaromero

Let's talk about forecasting best practices, that's building a three-year model that's dynamic.

Venture Debt: Warrant Coverage Upfront or On Usage

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 Posted on Thu, 15 Mar 2018 by lucilaromero

Let's talk about warrant coverage in a venture leaning deal, and whether the warrant coverage should be based on usage or commitment.

Kruze Consulting’s Role in Placing Venture Debt

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 Posted on Fri, 09 Feb 2018 by lucilaromero

All of our clients know to call us but there's a lot of people out there or a lot of startups that don't know that we do this on an ad hoc basis.

Venture Debt Scouting Report: Bridge Bank

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 Posted on Fri, 09 Feb 2018 by lucilaromero

Bridge Bank has been a venture lender for a long time, but they used to be a much smaller bank. Recently they were acquired by a large bank, so their balance sheet is really big so they can do much bigger deals.

Venture Debt Scouting Report: City National Bank

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 Posted on Fri, 09 Feb 2018 by lucilaromero

City National Bank is a great group to work with. They're led by Rod Werner, who's the consummate Silicon Valley deal-maker.

Venture Debt Scouting Report: Comerica

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 Posted on Fri, 09 Feb 2018 by lucilaromero

Comerica is a huge venture lending firm, they've been doing it for a very long time, dating all the way back to when they acquired Imperial Bank.

Venture Debt Scouting Report: Square One Bank

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 Posted on Fri, 09 Feb 2018 by lucilaromero

This is your scouting report for Square 1 Bank and their venture debt services.

Why Do Startups Need a 409 Evaluation

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 Posted on Fri, 09 Feb 2018 by lucilaromero

The IRS wants you to have a 409A valuation so they can make sure that your common stock options have the appropriate strike price.